Date: Fri, 14. May 2010 15:30:20

General Motors may owe over $160 million to its ad agencies but that's not stopping the company from starting a new ad campaign. After a href=http://cars.about.com/b/2009/06/02/neeext-general-motors-files-for-bankruptcy.htmfiling Chapter 11 bankruptcy/a earlier this week, the company is now reorganizing and reassuring. BRBRThe new ad campaign includes TV, a new a href=http://www.gmreinvention.com/website called GMReinvention.com/a and social networking through Facebook and Twitter. The a href=http://link.brightcove.com/services/player/bcpid22879159001?bclid=22378947001#038;bctid=24833632001one-minute TV commercial/a uses 80-percent stock footage with a voiceover that says, Reinvention is the only way we can fix this...and fix it, we will. BRBRDeutsch L.A. created the ad. It debuted Wednesday night in ad space GM had already purchased. BRBRFast food companies have a href=http://advertising.about.com/od/publicrelationsresources/a/fingerfoods.htmsuffered bad PR/a. Companies have had their a href=http://advertising.about.com/od/carrelatednews/a/firestoneadcamp.htmproducts attributed to people's deaths/a. Most have overcome the bad press. PWill GM's reassurance plan help the company get back in a positive light with customers?p style="background:#f5f3ef;border:1px solid #d5d0bf;clear:both;padding:.5em;"a href="http://clk.about.com/?zi=1/1hc#038;zu=http://advertising.about.com/b/2009/06/04/gm-launches-reassurance-campaign.htm"GM Launches Reassurance Campaign/a originally appeared on a href="http://clk.about.com/?zi=1/1hc#038;zu=http://advertising.about.com/"About.com Advertising/a on Thursday, June 4th, 2009 at 22:05:56./ppa href="http://clk.about.com/?zi=1/1hc#038;zu=http://advertising.about.com/b/2009/06/04/gm-launches-reassurance-campaign.htm"Permalink/a | a href="http://clk.about.com/?zi=1/1hc#038;zu=http://advertising.about.com/b/2009/06/04/gm-launches-reassurance-campaign.htm#gB3"Comment/a | a href="http://advertising.about.com/gi/pages/shareurl.htm?PG=http://advertising.about.com/b/2009/06/04/gm-launches-reassurance-campaign.htm#038;zItl=GM Launches Reassurance Campaign"Email this/a/p

Date: Sun, 9. August 2009 22:28:22

French advertising company Publicis Groupe SA has agreed to buy Microsoft Corp.'s digital advertising firm Razorfish as part of an effort to boost its share of advertising on the Web.br clear=both style=clear: both;/ br clear=both style=clear: both;/ a href=http://ads.pheedo.com/click.phdo?s=5e5e12fc661cfa4268a78820873275a1p=1img alt= style=border: 0; border=0 src=http://ads.pheedo.com/img.phdo?s=5e5e12fc661cfa4268a78820873275a1p=1//a img alt= height=0 width=0 border=0 style=display:none src=http://a.rfihub.com/eus.gif?eui=2218/

Date: Fri, 26. September 2008 10:47:59

Reuters - The U.S. economic downturn has had a severe effect on broadcaster NBC's local television stations but the company has not yet seen an advertising slowdown at a national level, its chief executive said. "It's had a profound effect on our local TV stations, which were highly dependent on auto and retail advertising," Jeff Zucker told a conference of Britain's Royal Television Society in London.

Date: Fri, 4. July 2008 17:16:37

While this article was written for newspaper advertising executives it does provide powerful MediaMark and Scarborough research statistics for business owners and executives - about the power of newspaper advertising, both print and Web. The two sources to check out are www.newspapermedia.com, produced by Newspaper Association of America (NAA) and www.snalocalpapers.com , a production of Suburban Newspapers of America (SNA).

Date: Tue, 10. June 2008 03:08:52

The Interactive Advertising Bureau (IAB) today announced that it would open a new class of membership for small interactive publishers in an effort to mobilize them to prevent adverse state and Federal regulation that could hinder the publishers' ability to sell or carry advertising. (PRWEB Jun 9, 2008) Post Comment:Trackback URL: http://www.prweb.com/pingpr.php/SW5zZS1GYWx1LUNyYXMtSW5zZS1Qcm9mLVplcm8=

Date: Fri, 11. September 2009 12:33:01

The microblogging site assures users that they own their tweets while leaving "the door open for advertising" opportunities. Twitter posted changes to its terms of service Thursday, assuring users that they own their tweets while leaving "the door open for advertising" opportunities. "The revisions...

Date: Thu, 17. July 2008 03:15:49

The Interactive Advertising Bureau (IAB) today announced the release of “Revenue Cycle Best Practices,” a document that recommends a series of internal controls and processes for publishers aimed at increasing efficiency and effectiveness in the online advertising revenue cycle. This is the fourth in a series of documents that are part of an IAB-led industry initiative to increase operational efficiencies within the interactive advertising ecosystem. “Revenue Cycle Best Practices” was created by the IAB’s CFO Council, and is comprised of financial professionals representing 46 leading interactive companies. (PRWEB Jul 16, 2008) Post Comment:Trackback URL: http://www.prweb.com/pingpr.php/SW5zZS1Ib3JyLUVtcHQtRW1wdC1TaW5nLVNpbmctWmVybw==

Date: Tue, 26. August 2008 18:37:38

JumpTap, which looks to challenge, Google, Yahoo, Microsoft and others in mobile search and mobile advertising, earns $26 million from AllianceBernstein L.P., WPP and others. The cash infusion will enable JumpTap to build out its white-label mobile search engine for operators such as AT T and provide more ammunition to support its mobile advertising customers, which include NBC Universal. Mobile advertising is considered a green field for Web service providers looking to make more money from the mobile and wireless space. - If you didn't believe Google and Yahoo management when they cited mobile search and advertising as one of the fertile, green fields for making money from mobile Web use, you might want to rethink that position. JumpTap, which has built a unique, two-headed business model by offering white-label m...

Date: Thu, 17. April 2008 07:00:00

Florida-based Psystar, the company advertising a Mac-compatible system, has attracted criticism from the hackers who created the underlying software. Update: A Florida-based firm advertising cheap, Mac-compatible systems running on standardized hardware has created a swirl of controversy this week--and drawn an angry response from one of the principal hackers...

Date: Thu, 17. April 2008 07:00:00

Florida-based Psystar, the company advertising a Mac-compatible system, has attracted criticism from the hackers who created the underlying software. Update: A Florida-based firm advertising cheap, Mac-compatible systems running on standardized hardware has created a swirl of controversy this week--and drawn an angry response from one of the principal hackers...